Wednesday, 29 September 2010

Case Study: Buttons!

James Grove and Sons have been manufacturing buttons for over 150 years and are still owned by the fifth generation of the original Grove family.

Given increasing competition from the Far East, Branduin were engaged to carry out research to identify the key attributes that UK button buyers looked for in their suppliers. 62% of buyers agreed to participate in the survey and 75% of those agreed to receive an approach from James Grove.

As a result James Grove were able to approach individual buyers with full knowledge of their needs and were able to shape their marketing messages dependent on these needs.

New orders were gained as a direct result of this process.

This and more on Branduin Business Support web site, what we do: helping owners and MDs of small to medium sized companies to achieve personal business goals.

Tuesday, 28 September 2010

About Branduin Business Support

Business advisers at Branduin Business Support, London, provide specialist support services for small to medium size companies, from business planning to achieving success. Our services and a great deal more can be found on our web site, www.branduin.co.uk