Tuesday, 26 April 2011

Default Retirement Age - change in laws from 6 April 2011

The Government has confirmed it intends proceeding with its plans to phase out the Default Retirement Age between 6th April & 1st October 2011, making retirement at age 65 a matter of choice rather than compulsion.

The last date for issuing a notice of intended retirement date under the current regime was 5 April 2011.

From 6 April 2011, setting a contractual retirement age and commencing a procedure to retire an employee has to be objectively justified under direct age discrimination provisions - which will be difficult to do other than in exceptional circumstances.

From 6 April 2011, it is also no longer lawful to reject a job application simply because the applicant is within six months of reaching age 65 or the normal retirement age.

Follow us on Twitter or visit our website for more useful information for SMEs.

Thursday, 14 April 2011

Avoiding Duplicate Content on the Internet

Following this article on Google's Duplicate Copy goals, how worried should you be about your website and blog content being plagiarised and penalised?

Your website content should be original. What's the point of being another also-ran? Branduin Business Support can help those who need to re-write and optimise content for better search engine results. If your content is the original, this should have an established history with search engines therefore you should not be downgraded ... but why not take the opportunity to freshen up the content anyway?

Blog content is often given a lower priority by companies but it, too, should have original content. A blog is your opportunity to draw attention to your website with news or to highlight various products/services with extra information and a link to the relevant web site page. If you want to reference an article off-site, it's best to write an introduction in your own words and link to the article (perhaps in a separate tab, so that your page remains open in the browser). If your blog also feeds onto your website page or elsewhere, this is recognised by search engines and will not be branded as duplicate content.

A simple test is to copy/paste a long-ish phrase or sentence from your website or blog, enclosed within "quotes" into the Google/Bing/Yahoo search box, e.g. "Branduin Business Support can help those who need to re-write and optimise content for better search engine results" then consider the results.

Tuesday, 5 April 2011

Do You Know Why People UnFollow You on Twitter?

Typical reasons for your followers to stop following you ...
  • You tweet too many tweets!
  • Your followers may decide that he content of your tweets may not be relevant any more.
  • You tweet too infrequently and people clear out the dead wood.
  • Your tweets are just links, you don’t actually tweet anything original.
  • Your tweets are full of @somebody conversations that mean nothing to other people.
  • Some followers only follow you if you follow them back. 
Unfortunately, there are quite a lot of Tweeters who fill in the latter category, and there is a way of dealing with them. For the full article, written by Danny Bermant, a member of the Branduin Support Team, /continue ...