A recent SME Voice Survey asked:
“When receiving sales & marketing communications, which methods do you prefer?”
Email marketing came out as a clear favourite - 80% of SME executives now prefer email marketing contact - a significant increase from 69% in July 2010.
Simultaneously, direct mail contact has seen a large decline in popularity from 40% to 25%, making it less popular than face-to-face which has seen a 2% increase to 28%.
SMS remains constant at 9%. Telephone calls have also declined in popularity - by 7% to 22%.
Read the full article at Branduin Business Support website.