Wednesday, 29 February 2012

Using Linked-In, Editing your Positions Profile

Here is an excellent tip for Linked-In members, discovered by Branduin team member, Tim Little. If you hold a number of positions with different organisations and you want to shuffle them around (for example, you may have two or three N.E.D. rĂ´les and you want the one listed as second to appear at the top), you can use drag-and-drop under Edit Profile.

Wednesday, 15 February 2012

Business-speak in Plain English: Objective, Output & Outcome

Business Strategies.

Your strategy is the plan for achieving a defined goal. If communicated well, all parties will understand the importance and relevance of each of their contributions and likelihood of success will be greater. Understanding the terminology is useful (misunderstanding it could be disastrous).
  • An Objective - that which you aim to achieve.
  • An Output - what you deliver.
  • An Outcome - what you gain from your Output.

Generally, then, an Output is likely to be tangible - you can see, feel or move it about - whereas a level of performance or achievement would be considered an Outcome, increased revenue or reduced overheads, for example. Outcomes can be measured against Objectives.

Knowing what you want to achieve, what it should look like when delivered and identifying the gain is important when developing your business strategy. For a deeper insight visit the Cowan Global blog. (Cowan Global is allied with Branduin Business Support Services.)

Thursday, 9 February 2012

Why do website owners need SEO?

To help Search Engines index your website, add meaningful, relevant content that includes keywords that you are going to use when optimising code:
  • meaningful title, description and keyword tags
  • helpful, descriptive image tags 
  • heading tags, bold text and anchor text to highlight important keywords
To bring visitors to your website:
  • Optimise content and code for Search Engine indexing
  • Create links from other sources
    • Related websites / directories / forums / blogs
    • Local websites / directories / forums
    • Social media (Facebook page, Twitter, etc.)
    • Keep content fresh (e.g. update News regularly)
To analyse the traffic to your website to help improve future statistics:
  • Add Analytics code
If you need professional advice or help with SEO, contact Branduin Business Support to discuss your specific requirements and we'll tailor a solution for your company and your available budget.

Wednesday, 1 February 2012

Free CRM (Customer Relationship Management) for SMEs

Free CRM software from British company, Really Simple Systems

The Free Edition is a hosted CRM system for two users, meeting all basic needs for managing customers, prospects and sales, for up to 100 accounts.

  • Up to 2 users
  • Up to 100 accounts
  • Up to 100Mb of document storage
  • Unlimited contacts, activities, tasks & opportunities
  • Two report writers
  • Linked accounts facility
  • Downloadable backup
  • Upgradeable
  • Free
Branduin Business Support Newsletters are full of useful information for SMEs - and they're Free.