Thursday, 29 March 2012

Fastest Growing Social Media on the Internet: Pinterest

Branduin team member Danny Bermant introduces you to Pinterest - the latest social media craze that has amassed over 10 millions users in two years!

Pinterest is a social photo sharing website which allows users to create themed pin boards on which to pin images. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting."  Perhaps not surprisingly, this organised approach to keeping and sharing visual information had an immediate appeal to women who form over 80% of Pinterest's user base.

Pinterest in business

As with all social media, Pinterest is about connecting people with common interests, but it's purely visual. As an example, if you use Twitter to promote a cookery book, you have 140 characters plus a photo link; with Pinterest, instead of talking about recipes, you would post images of the ingredients and the finished product. People who like your recipes could then then share them by repinning them on their board, thus promoting you.

Here are a few ways that Pinterest could help your business or organisation:
  • graphic designers can share images of their most successful campaigns.
  • charities can share images from campaigns & ads which link to the website.
  • teachers can use Pinterest to share images with students that may be of interest e.g. design ideas.
  • clothing stores can highlight the latest fashions that they have in stock.
  • caterers can highlight a niche food area that their followers might be interested in e.g. sushi.
Like Twitter, you can follow people, some of whom will follow you back. For example, a restaurant can follow food fanatics who they find interesting and some will follow them back and share their food photos. The way to understand Pinterest is though one simple phrase "a picture is worth 1000 words".

If you would like to know more about how Pinterest can help your business, a 1-day social media seminar will be taking place on Tuesday 17th April in central London. To book your place, call 020 8953 8820 or email info@brainstormdesignltd.com.

Some Branduin team Pinterest boards can be found/followed here:
To keep up to date with small/medium business information, you can follow the Branduin team on Twitter.

Tuesday, 20 March 2012

Get Ready for the New Facebook, 10 days and counting...

On 30th March, Facebook will force all pages to display the new Facebook pages Timeline. Here is an overview of key points:

  • The admin panel allows you to hide/reveal posts, "star" posts and change post dates.
  • No more customised landing tabs for your Facebook page. All visitors land on your page's Timeline.
  • One large photo can be displayed at the top of your page. The ideal dimensions are 851 x 315 pixels but there is some up/down shuffle room.
  • The Info section is now prominently front and centre therefore make sure it's interesting and relevant and keep it concise. Ensure you have a completed profile.
  • Timeline will allow you some control over how your posts are displayed. For example, you can pin a post to the top of your Facebook page for up to seven days and you may also change post dates to help with prioritising posts that you want to keep visible.
  • A "star" post will feature more prominently, filling the width of the Facebook page - good for embedded youtube videos.
  • You can create company milestones to appear on your Timeline - an easy way to promote key events such as product launches.
For more detailed information, visit Danny Bermant's blog (team member at Branduin Business Support).