Pinterest is a social photo sharing website which allows users to create themed pin boards on which to pin images. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Perhaps not surprisingly, this organised approach to keeping and sharing visual information had an immediate appeal to women who form over 80% of Pinterest's user base.
Pinterest in business
As with all social media, Pinterest is about connecting people with common interests, but it's purely visual. As an example, if you use Twitter to promote a cookery book, you have 140 characters plus a photo link; with Pinterest, instead of talking about recipes, you would post images of the ingredients and the finished product. People who like your recipes could then then share them by repinning them on their board, thus promoting you.
Here are a few ways that Pinterest could help your business or organisation:
- graphic designers can share images of their most successful campaigns.
- charities can share images from campaigns & ads which link to the website.
- teachers can use Pinterest to share images with students that may be of interest e.g. design ideas.
- clothing stores can highlight the latest fashions that they have in stock.
- caterers can highlight a niche food area that their followers might be interested in e.g. sushi.
If you would like to know more about how Pinterest can help your business, a 1-day social media seminar will be taking place on Tuesday 17th April in central London. To book your place, call 020 8953 8820 or email firstname.lastname@example.org.
Some Branduin team Pinterest boards can be found/followed here:
Branduin team on Twitter.