Thursday, 24 May 2012

Sussex Enterprise, Business Support Initiative

Following the launch, last month, of a new business initiative from Sussex Enterprise, businesses in Sussex can now benefit from local access to professional advice and support that is "quality assured".

Since the closure of Business Link last year. Branduin Business Support (BBS) services have been in demand. Established for over 10 years, BBS has an impressive track record of helping business owners and Director achieve both personal and business goals. The BBS team is comprised of experienced business men and women who have set up, manage and may even have sold businesses and who want to use their experience and skills to help other businesses achieve their potential.

Branduin's Goal Mapping and Achievement Programme (GMap™ ) is key to this service. GMap™  identifies the aspirations that owners, partners, MDs and senior management have for themselves and their businesses.

Sussex businesses can now benefit from an initial GMap™ consultation free of charge, either at their premises or by booking a place on one of the monthly Business Review Clinics. For more information, please visit Branduin Business Support.

Wednesday, 2 May 2012

Is your website breaking the EU cookie law?


Google Analytics are useful to website owners but there is a new EU law that applies to the Analytics tracking code on your website which uses "cookies" to gather information. The new law, introduced last year and due to be enforced from May 2012, is designed to protect internet users. From now on, if a visitor landing on your website is about to have a cookie added to their browser, you have a duty to tell them about it before they proceed any further.


Google Analytics is widely used by most business websites. It will track visitor activity to a site by associating an identifying cookie to a visitor's browser, where cookies haven't been disabled by the browser settings. If your website generates cookies, including Google Analytics, this should be made clear to visitors by means of a prominent notice as soon as they land on the website. Ideally, visitors should be able to opt-in or opt-out but the general consensus is that, in the case of non-invasive cookies such as Google Analytics, you may allow the visitor to proceed as long as they have been notified.

However, we advise you to place this notice on every page that has Analytics code because you can't guarantee which page your visitor will land on.

Google Analytics doesn't track or store personal information about visitors. 

Website owners are advised to contact their 'webmaster' or Internet professional for advice regarding compliance with the new law. Further information can be found at Information Commissioner's Office and cookielaw.org,

If you want to know more about Google Analytics or what cookies your website generates, one of the Branduin team will be happy to assist: Branduin contact details.